Product Demo Checklist

What this helps with

Product Demo Checklist sits inside the broader product demos workflow for sales, product marketing, founders, and customer-facing teams. The goal is a demo asset that is easier to prepare, easier to share, and easier for buyers to remember.

How teams use it

Use it to turn product knowledge into a clear demo path: audience, problem, workflow, proof, and next step.

In MaybeUndo, the strongest version starts with the product story first, then turns that story into the format the buyer or team needs.

What to include

• Pre-demo planning questions that define the buyer, problem, and decision stage.
• A focused workflow path with only the screens or moments needed to prove the point.
• Follow-up steps that turn the demo into a shareable buyer asset.

Common mistakes

• Trying to show every feature instead of one useful workflow.
• Writing generic copy that describes clicks but not buyer value.
• Ending the asset without a clear next step or follow-up path.